Google +, A New Social Media
Posted by
Suzy Venn on Wed, Feb 01, 2012 @ 10:37 AM
Google continues to make radical transformations so that connecting on the web is more like connecting in the real world, creating more social media outlets for users. They are calling their new social world Google + AND say it’s just the beginning of their new way of sharing on the web. Knowing their modem operandi, we’re pretty sure Google will deliver on that statement!
For businesses...this just adds more web marketing tools to the mix, which to some means more to manage. No need to jump or feel anxious. We’re just making you aware of Google’s new social direction. As with anything you’ll want to choose the tools that help you the most and not waste valuable time trying things that don’t have real potential to generate revenue.
Did you know…that when logged into your Google account, they already show you tailored content and relevant search results/ads? So whatever “Sally” sees in her search results will be different than “John’s”. How? Google uses your profile and historical search trends to customize your web experience. You have to be logged into your Google account in order to receive these tailored results.
To elevate their platform, they need to change their privacy policy and terms of use. If you have a Gmail account, you received an e-mail from Google with the subject: “Changes to Google Privacy Policy and Terms of Service”? Be sure to read it. In order to make Google + work effectively, they need to streamline the information stored in all Google products (Gmail, Calendar, Search, YouTube, etc). The new policy will take effect on March 1, 2012.
A key component of the Google + world is setting up circles, which allow you to share different things with different people. They say sharing the right stuff with the right people shouldn't be a hassle, BUT keep in mind you have to take the time to manage these circles. Just imagine Google+ becoming Facebook’s #1 competitor! Only time will tell if users will want to manage yet another high maintenance social channel, as if Facebook - Twitter and LinkedIn aren't enough.
