Top 5 Reasons for Mobile Marketing
Posted by
Suzy Venn on Wed, Feb 01, 2012 @ 10:00 AM
Over the past 5 years the rate of users going online through a smart phone such as the iPhone or Blackberry has increased at a rapid rate. This demand makes it important for business owners to have a mobile website AND mobile marketing!
Today we have the ability to target mobile users with Display Ads, Pay Per Click or Sponsored Marketing and SEO.
Facts & Trends:
-
1/2 of ALL local searches are performed on mobile devices
-
1/5 of Americans access the mobile web each day spending an average of 2.7 hours per day
-
Mobile web will overtake the desktop within 2 years
Top 5 Reasons To Be Mobile Friendly:
-
More Brand Exposure. Having a mobile website is an additional channel for which customers can discover and familiarize them your brand. Unifying multiple channels can be a very effective and persuasive marketing strategy. Tablet demand is increasing; industry calls it the ‘tablet gold rush’
-
Increase in Mobile Usage. Nearly 1/5 Americans are accessing the web daily, which means there are more opportunities for retailers. In 2012, one in two mobile subscribers will own a smartphone. Mobile optimization is a must to keep up with increasing mobile web-user demand.
-
Location Based Services. Location-based services/ applications on smartphones help people connect more intimately. Additionally, location based services and features create competition, promote offers, and reward customers, ultimately driving traffic and sales.
-
Low Cost. Mobile websites are relatively inexpensive and economical; the cost of a mobile site is a lot less costly than a regular website.
-
Convenience. Customers want convenience. Mobile web provides key information on the go- anytime, anywhere.
Learn more about Mobile Websites & Mobile Marketing...
Call us TODAY (866) 960-9353 - Get a quote!
