Mobile Search From a Search Engine Point of View
Harnessing wealth from local search trends
Recently, the Local Search Association (previously known as the Yellow Pages Association until April 2011) released a report called the "State of Local Search". This study (based on data from comeScore) shows huge growth in all areas of local search. The Click Depot brings you a breakdown of this data for your benefit and ultimate success.
If you are an internet marketer that uses Google, Yahoo or Bing in your daily marketing efforts or a webmaster looking for the best optimization techniques, then you are going to love the information contained here. After reading this newsletter, you will understand the need of including local search engine optimization in your marketing budget
Search engines like Yahoo, Bing and a host of others make up 74% of local search volume with the rest going to Internet Yellow Pages and similar sites. In January 2011 there were 2.3 billion local search queries through search engines, with a large portion going to Google. The Internet Yellow Pages totaled over 400 million queries in the same month, and 5.6 billion searches in 2010.
Mobile Search
Mobile search has been growing for a long time, and last year was no exception as. A few major changes in 2010 included:
- 95% of smartphone users performing local searches on their devices.
- The number of mobile users accessing local information growing 34% from last year, as well as how often they search
- The number of users that search almost every day or more has increased by 20% while less frequent search categories have dropped
Mobile App Users...
Up to 56% of mobile users are accessing local information with apps.
Although most local searches are still through a browser, that number is down slightly from last year. This is a stat that can only be on the rise with more users turning to their growing mobile devices instead of sitting down at a computer. Mobile marketing in the form of apps is a strategy any local businessman or internet marketer must embrace. This is a trend that is here to stay because of the ever increasing popularity of mobile applications. This is a trend that has been taken up by search engines like Google with the Android mobile phone apps, Yahoo with their app search, Bing with their mobile app store etc. If major internet businesses see the potential of mobile apps, it goes without saying that you as a local business person should too.
Online Coupons...
Online coupons are a local search success with 70% satisfaction and only 1% dissatisfied. This satisfaction led to 79% of customers buying
coupons again. It is also a trend that you, as an entrepreneur looking to tap into local search growth, should implement in your business. With the rise of companies like Groupon, it goes without saying that when properly implemented, the online coupon business can make you a fortune.
