The Click Depot Blog

The Internet is most people’s first stop to search for information or to do some convenient online shopping. More than 190 billion searches were done via search engines in 2011. Businesses that enjoyed a good part of this traffic, used Internet Marketing to reach clientele they might not have otherwise reached.  The success of a business therefore lies in knowing how to develop effective Internet strategies for local businesses. Local Internet Marketing is especially important for small businesses who do not have a budget for advertising  or traditional campaigns.

It is important to recognize that it is not always the number of visitors to a website that counts the most, but the quality of your visitors.  It matters how your website drives action, whether it's a phone call, e-mail, visit to your store front or on-line purchase!  This is where a professional search engine optimization (SEO) company comes in. They can make a big difference in terms of turning web searches into real purchases, all the while consulting you on your cyber store-front, which is your website.

Web presence alone is not enough. Small business Internet Marketing involves putting in place effective strategies to drive traffic to your site and turn those hits into actual purchases is what sets a gainful website apart from an idle or mediocre one. There are millions of people using the Internet making the potential for doing great business infinite. A SEO optimization expert can help tap into this potential and help them to turn hits into actual buys and big profits.

Getting onto the first or top five pages of a popular search engine like MSN, Yahoo or Google gives a company integrity and it is a feat to be proud of. Being anywhere below this puts a business at the same standing with others and means that one is losing at least 80 percent of potential clients to companies in the first five pages offering similar services.

A professional SEO company turns things around by first of all conducting thorough research into keywords that get hits and those that do not. They also have the mechanisms to isolate keywords that are unique so that it is your website that comes up when a search using the keywords is conducted. This is one small business internet marketing strategy that keeps one a step ahead of the competition. Users tend to go with the search results that comes up on top of the page. 

In addition, the SEO company will analyze a business operations in detail based on information a client will reveal especially about their revenue and their targets. A game plan is then formulated so that every hit in the website turns into a purchase. No hard selling like repeat e-mails or spam are used to avoid putting off prospective clients.

There are some intriguing testimonials about SEO companies online who have undertaken small business internetmarketing for different kinds of businesses and even non-profit organizations. There is one very pleased and content client who talks about a turn around that raised turnover by 750 percent after their site was redone but with subtle changes. It took less than 20 sales to achieve this whereas the company previously needed 20 to 25 sales to make about $2,500 monthly. The change was not in the website as much as in getting browsers to make a purchase and not one but at least two or three items.

Your can see the same turn around in your business after  TheClickDepot.com undertakes your small to midsize local business!  We look forward to talking with you by phone, live chat or receiving a contact form requesting a FREE ANALYSIS!  (866) 960-9353.  Tell us about your business and we'll customize solutions that best suit your goals and neeeds. 

Today, people don’t want you to push your product at them, but they do want to know that you exist and that you care. Enter social media, a key component of any internet marketing strategy.

• Use social media to interact with your customers.

• Update your statuses at least once or twice a week (preferably daily).

• Provide informative status updates that are relevant to the products/services you provide.

• Use social media solely to push your products/services.

If you have a local presence, map listings are an excellent internet marketing tool. The best part? It’s free!

• Claim your business. You’ll need to confirm your business address (Google sends you a postcard with a verification code) before you can add information.

• Include a link to your website on your map listing.

• Claim a business that is not your own.

• Add positive reviews for your own business to beef up the rating.

• Add negative reviews for competing businesses to bring down their rating.

All of this seem a bit overwhelming? You don’t have to go at it alone! The Click Depot isdedicated to helping small businesses succeed in the world of internet marketing. Give us a call at (866) 960-9353 to learn more or set up a free consultation!

Does your website rely on Google's search engine rankings to draw in traffic and sell your products and services? If so, you need an advanced Internet Marketing resource that will keep your site at the top of the search results page each and every day.

Imagine an internet marketing tool that lets you see where all of your critical keywords are ranking on Google. Simply use the tool to review the keywords that you are promoting and check up on how well those words are ranking plus how often searchers are selecting them. This will let you know exactly how often viewers are choosing those keywords to get to your site to make a purchase, sign up for your free promotion, or even download music, software or your latest e-book.

Is that something you are looking for as a webmaster or site manager? Think of the alternative. In internet marketing you know how time consuming it is to try to locate a URL that ranks badly, perhaps showing up on page ten or worse of the Google page ranking results. Just think with this internet marketing tool, this is no longer a problem. The Tracker quickly locates and highlights your URL ranking which helps you to monitor your site rankings per keywords easily and most importantly, efficiently. This saves you time and allows simple monitoring of dozens of keywords.

Automatic Keyword Monitoring
With this amazing Rank Tracker tool, you can setup the URLs you want to keep track of in advance. Simply set them up to report rankings any time you want to see ranking results. Based on how well the keywords rank, now you can make decisions about rerunning a campaign or enhancing a particular keyword that is getting a top position day after day.

Automatic Search Engine Rankings
Are you trying to determine where to increase your internet marketing budget based on keywords that rank well? Now there’s no need to spend time monitoring whether your site has moved up a position in the search engines. The Rank Tracker will report on any change in search engine rankings so that you can accurately set your Internet Marketing budget. Once you set it up, it will automatically check rankings. This means, there’s no need to wait thirty days to find out how well a keyword ranks. With the Rank Tracker Tool, now you can get answers on search engine rankings within days.

Keyword Profits
Find the best keywords through the Rank Tracker keyword suggestion tool. This tool allows you the internet marketer to refine a keyword list quickly and even allows the use of a competitor site for hints of their high ranking keyword suggestions.

Understanding your Rankings
In internet marketing it is important that keywords are used skillfully and effectively to get higher page rankings. With the Rank Tracker Tool, it is no longer difficult to understand your site Analytics and tracking reports. In fact, with each report comes the valuable data needed to make the right decisions at the right time, raising your site rankings in the Google search results.

Don't have the time or interest in utilizing available tools?  Let us help you!

Quick question: What is the most limiting factor for a small business trying to reach out to potential clients? For almost every small-business, the limitations on advertising and marketing are entirely about budget. Fortunately for you as a small business, the most effective forms of marketing are not the expensive ones, but the social media marketing formats that reach out personally and instantaneously, leveraging connectivity with consumers which now guides the majority of their choices.

It’s a “Mobile App” World

More than half of American adults now use a smartphone, so if you’re not utilizing the media that connect to hand-held devices, you’re missing a huge untapped market. Consumers are Tweeting, Facebooking, Chatting, and Googling on the go and you can easily insert yourself into their social media stream of consciousness. For a one-time development cost, you can even create a downloadable application specific to your business, allowing clients to order or schedule goods or services with a single screen-touch. Even without a proprietary app, you can still make use of the existing apps that so many consumers already have in their hands.

Intentional Tweeting

One of the greatest values of Twitter is its ability to regularly re-insert your business into the consciousness of clients and potential consumers. The keys to using Twitter as a social media marketing tool are (1) to build a following, and (2) to be deliberate and intentional in the content of your tweets. Creating a following can be accomplished by a combination of methods:

• Browse topics and Tweeters, and “follow” those whose topics and Tweets either indicate that they might be interested in your service, or that their followers might be. Generally speaking, a Tweeter will respond with a “follow-back,” so they’ll see what you have to say, and maybe even re-tweet to their own followers.

• Include an easy link to your Twitter account on your website, enabling a quick visitor to the site to follow with a single click, and subsequently be regularly reminded of your business when they see your Tweets.

• Offer a prize-drawing, with a “follow” on Twitter serving as the contest entry.

• Tweet content that draws attention in its own right, and draws followers who have searched for topics related to your business.

That last element is the most important, because a huge Twitter following won’t serve the purpose you intended if your Tweets themselves aren’t carrying an effective message. And let’s be honest—it’s a challenge to pack a meaningful message into 140 characters! Tweet about aspects of life, society, education, or services that relate to your business, establishing yourself as an expert in your own area of knowledge, rather than restricting yourself to self-promotion. All of these techniques will also work on a site like Facebook—with the exception of the 140-character limit.

Linking Up With LinkedIn

Another face of social media marketing is the professional networking site, with LinkedIn serving as the most widely-used example. This venue is essentially a professional version of FaceBook, where members post resumes, recommendations, and marketing materials, as well as blogs and multimedia. Professional groups within the site allow you to meet and network with people in your field, establishing business contacts and expanding your customer base.

If you’d like to take your social media marketing to the next level with services like optimizing your website to drive traffic and optimizing internet marketing, an expert team is just a phone call away: (866) 960-9353. The days are long gone when the printed phone-book served as the most basic of marketing necessities—you can reach out much more effectively to today’s connection-conscious consumers.